5 Handy Tools for Staying Current on the Cannabis Industry
By: Veronica Pannell
Keeping up with any business can be difficult. However, keeping up with a cannabis business takes a whole new level of tenacity.
Working in rapidly growing at the cannabis industry, well, it can sometimes feel like an uphill battle just to stay up-to-date on the latest trends. After all, on top of standard business trends changing, the legalities of the cannabis industry are in constant limbo.
Luckily, there are plenty of tools at your disposal.
From programs that will alert you with relevant notifications to downloading and saving Tweets, web pages, and more – these technologies can save you time and stress as you cultivate your business.
Note: This post is not an affiliate post. There is zero commission involved. We just think these tools are worth sharing!
Feedly is a service that provides an RSS feed reader that aggregates content for you. This helps you stay on top of trends by helping you to quickly find and scan relevant articles.
Feedly replaced Google’s similar service when Google shut theirs down. This shutdown was expected to be the death of RSS feed readers. However, Feedly has accomplished an 800% growth in merely two years!
Best of all, this service is free, so it won’t drain your budget. Plus, it is super easy to integrate and can be added as an extension on Google Chrome.
#2 Google Alerts
Google Alerts is another Chrome extension that can save you hours of valuable time.
Instead of endlessly surfing the web, you can set alerts for specific topics such as as cannabis legislation or cannabis recipes, for example. Google will notify you when relevant articles, web pages, and other materials pop up for each selected topic.
This means you'll only get news that is relevant to you. Best of all? This service is free and easy to use.
Pocket is like a fantastic bookmarking a page.
This tool enables you to install a button onto your browser that will allow to easily save articles and videos. Once something is saved to Pocket, it can be accessed and viewed on any piece of technology – even if you are offline!
Have you ever wondered what the most popular cannabis topic on Twitter is? How about Facebook or LinkedIn?
BuzzSumo is a free tool that allows you to analyze what content is performing best on various social media channels. Simply type a topic, or even a competitor's name into the search bar, and a detailed breakdown of the your search term's popularity across platforms will be displayed.
With BuzzSumo, you can determine which topics in cannabis are trending along with what social media platforms they perform best on.
If you are someone who skims articles and bookmarks them for later, you know it can get messy pretty fast. However, a system like Instapaper will make your life much easier.
You can use this system for more than just keeping online articles in order, though. In fact, Instapaper will remove ads and funky article formats, giving you pure text with only relevant images.
Another fantastic feature of Instapaper is that it allows you to save items across systems, so you don’t have to be at a single computer to view articles and videos you saved. You can even view your articles offline with this tool as well.
How do you stay up to date on what's happening in the cannabis industry? We want to hear from you! Share your top tools and tips with us below.
author: Veronica Pannell
Currently a freelance writer, I am a journalism student at Virginia Commonwealth University. In my time writing, I have gotten the chance to write about the politics and medicinal uses of cannabis, something I firmly believe deserves to be legalized so we can reap its benefits.