3 Important Tips for Optimizing Your Cannabis Business Website for Mobile Search
By: Annie Kiely
If you’ve launched your cannabis business, one crucial area for driving income is ensuring customers can find you through their mobile devices.
Most searches online now take place on a mobile device. Making sure your business appears on mobile search is absolutely essential to staying ahead of the competition.
If you’re ready to grow your customer base and your income, we have a few tips for optimizing your website for mobile searches.
#1 Make sure your site is mobile friendly
First thing’s first, you need to double check that people can actually get to your website when on a mobile device.
Some companies think the best way to do this is create an app, but a mobile-friendly website is just as helpful (and your customers might appreciate not having to download a whole new app to access everything you offer).
Assess how all parts of your website function on mobile - especially your shopping cart or contact form. This way you never miss the chance to bring in new business.
Also, test your website across mobile devices. Your website should have a clear and cohesive display whether it's on an iPhone, Android, iPad, or desktop.
Keep in mind that the platform your website was built on will influence how frequently you should perform updates. For example, websites built on WordPress tend to require more frequent updates than sites built Squarespace or Shopify.
(Check out this guide to learn more about the differences between WordPress, Squarespace, and Shopify.)
Regardless of the platform, your website should be monitored regularly. Frequently test your website to make sure everything is running smoothly.
#2 List Your Cannabis Business Website
One of the best ways to get your website at the top of search results is having other high quality websites link to it.
Why? Google sees this as validating your credibility in the online world. Think of it like getting a shoutout. When a high ranking website links to your content, this in-turn, improves your site's ranking.
Plus, a lot of customers seek out new businesses through other listing services, so take advantage of opportunities to get your name out there. This includes listing your business on websites like Google Maps, Bing, and cannabis specific websites like Weedmaps.
If you can, find ways to get your business listed in local directories. Local search is a powerful tool for connecting with people in your community, online and offline.
Wanted to be listed in the first exclusively female founded cannabis business directory? Learn more
Another great way to increase the number of links directed to your website is through a blog tour.
A blog tour is simply providing content to other websites that complement your business. By creating a blog post for another website that includes a link to your own, you boost your chances of being found on search engines.
To maximize your reach, connect with relevant companies in and outside of the cannabis industry.
#3 Conduct SEO research
Search Engine Optimization (SEO) is a key strategy in matching your website with the right people.
There are millions of websites in the world. Using strategic keywords and phrases increases the likelihood your target audience will find you. Conducting SEO keyword research can help you identify the keywords and phrases your customers are using, making a successful match to your mobile site much more likely.
There are many marketing companies that can conduct this optimization for you. But if you are a DIY type of person, here are 5 great SEO resources you can use:
Google Keyword Planner (While all of these tools are handy, we highly recommend Google Keyword Planner. It's totally FREE and provides a wealth of information.)
Discoverability is a challenge for business owners in every sector.
In this time of explosive growth for the cannabis industry, optimizing your website for mobile search ensures that the customers who want to support your business are able to find you. Taking these small steps can help keep your site at the top of search results, giving you the edge you need to outgrow the competition.
Have a question about mobile optimization? Let us know in the comments below!
AUTHOR: ANNIE KIELY
Annie Kiely is a freelance writer, editor and researcher who lives in the 'burbs of Toronto with her partner and too many pets. Annie is an advocate for wellness, mental health support and literacy, and spent many years working in the charitable sector. In the past few years, she has built a successful freelance business conducting research and writing services for cannabis businesses all over the world.