Is Your Cannabis Brand Safe on Instagram? Women of Cannabiz Deleted at 80K+
By: Rachel Garland
With Instagram cracking down on weed accounts, is your cannabis brand safe on Instagram?
As you might have heard, @WomenofCannabiz was deleted at 80K+
Over the past few days, I know you guys have been sending me a lot of questions about what happened.
I want to try and answer some of those to help you learn from my experience.
So, first up, did Instagram warn me before deleting @WomenofCannabiz?
Not at all.
I woke up one morning and the account was gone.
No warning. Nada.
I was simply told the page was no longer available.
So, yes, it can happen that quickly.
Why Was Women of Cannabiz Deleted?
Women of Cannabiz shares cannabis content.
Technically, this is against Instagram’s Terms and Conditions.
Honestly, that’s all it takes for Instagram to delete you.
I wasn’t selling cannabis or CBD. Nor was I using apps or software to boost the following with fake likes and followers.
In fact, I had a video back teaching you how to spot fake followings to make the best investment for your cannabiz.
But that is neither here nor there right now.
The fact of the matter is, anyone who is involved in cannabis (including CBD) can be removed from Instagram without warning.
In addition, even if your page is not targeted, cannabis brands also face a higher risk of Instagram shadowbans.
What’s a Shadowban?
Basically, Instagram Jail.
Your posts show up but your reach is severely limited. None of the hashtags you include work.
Which means only a fraction of your followers are actually seeing your posts.
This tells me Instagram is targeting my phone rather than my individual accounts.
I logged out of Instagram and have not been able to log back in since.
So, if you haven’t heard from me you know why.
Therefore, if you think you may have been shadowbanned, take it from me, don’t log out of your account.
What to do if you’re shadowbanned?
Wait it out.
I know that sounds disappointing but it’s the truth.
There’s nothing you can do at this point to remove the shadowban other than to be patient.
Most shadowbans only seem to last a few weeks.
Why do Shadowbans happen?
Instagram has never officially acknowledged shadowbans, let alone say why they happen.
In my experience, and with speaking to other professionals in the industry, shadowbans seem more likely to affect businesses who are selling physical cannabis products or attract a large following.
The bigger your account is, the more attention it will attract, good and bad. So, know this going in.
The best way to prevent a shadowban is to keep the number of hashtags you use varied and limited.
In addition, avoid automation or third-party software, as this is against Instagram’s Terms and Conditions.
With that being said (this is something I talk about in my Cannabis Instagram Marketing eBook) you could do everything right…..
And still be shadowbanned or deleted.
It’s happened to me and so many other cannabis accounts now we can’t even keep track.
So, should your cannabiz even be on Instagram?
Yes. There is still a lot of attention.
Truth be told, Instagram is one of the most popular platforms for the cannabis community.
However, we must be cautious and strategic.
I spent over two years building a organic Instagram cannabis community that was wiped out overnight.
We will rebuild. But that takes time.
Your brand can also be deleted without warning.
I’m not here to put you into a state of fear. There is already too much of that in this world. Instead, I want to help you navigate these challenges.
So, to every single cannabis brand on Instagram - REMEMBER you need a strong website, diverse marketing strategy, and a subscriber list.
Never allow Instagram to be your only source.
If you do not have all or even one of these things, START NOW.
Seriously. Do not get too comfortable on Instagram.
At the end of the day, we’re all renters here, not owners. Instagram can change the platform at any time. Remember this.
So, use it for what it’s worth but always have a back up plan.
AUTHOR: RACHEL GARLAND
Rachel Garland is the founder of Women of Cannabiz. Passionate about cannabis, entrepreneurship, and remote work – she launched WomenofCannabiz.com to elevate women worldwide. Her mission is to help women find where passion and purpose can align to manifest their visions to reality. When she isn’t sharing cannabis business education online or helping women grow their cannabrands, you can find her anywhere with palm trees and warm beaches.