Social media is a HUGE opportunity for cannabis brands.
You have the chance to build brand awareness, share your message, drive sales, and make a real impact. But marketing a cannabis company is extremely challenging. You’re facing a federally illegal landscape where paid advertising options like Facebook Ads, Google Adwords, and Instagram Ads are off the table. On top of this, You’re also facing years of prohibition, rampant misinformation, and a heavy stigma.
Marketing in cannabis is unlike any other space.
You really have to consider how you’re presenting yourself and your business because this industry is not in a bubble. How we share the story of this plant will influence people’s perception of cannabis globally. No pressure. But as entrepreneurs and business owners, it’s incredibly difficult navigating this already turbulent terrain. Which is why I want to share with you 15 of my most valuable social media marketing tips. These are ORGANIC tactics that ANY cannabis business can use.
Whether you’re running a dispensary or you’re working in the ancillary side of the industry, these tips can take your brand to the next level.